APSP Pool & Spa Safety Week
May 31 - June 6, 2008
We worked hard to get the Virginia Graeme Baker Pool & Spa Safety Act passed by Congress. Now we want to get the safety message to the consumer.
Get involved in safety during APSP Pool & Spa Safety Week .
Below are free member resources you can download and use to promote the safe, enjoyable use of pools and spas.
And don’t miss the special safety week consumer package you can purchase at a special price: Click here.
Safety Week Logo
Use the logo in your local ads, on signs, brochures, promo items, wherever you use it to promote the APSP commitment to safety.
Download a black and white jpeg
Download a color jpeg
Download a black and white eps
Download a color eps
Newspaper Ads
Here are a few different size ads that can run in your local paper. Add you own local information and and invite consumers to come in and learn about safety.
Many newspapers will give you the space, free, since the ad promotes safety and not any store or product. It’s a Public Service Announcement.
Proclamation
The
proclamation template outlines the critical reasons, for government officials, why we’re implementing this initiative. This
MUST be customized to the state/municipality before it’s sent to anyone for review/signing. We want consumers to understand how they can prevent injury and save lives, following up on passage of the Pool & Spa Safety Act. Get your Mayor or Governor to sign the proclamation and send a copy to me.
Radio Scripts
Here are 20-second, 30-second, and 60-second announcer read scripts for your local radio station. As with the newspapers, this is a Public Service Announcement and many radio stations will be happy to join with you to save lives. Click here for the radio scripts.
Artwork for Signs/Posters
Here’ you’ll find the artwork for a window sign or a poster for your store or outlet. Just send it to your local Kinkos. An 11 x 17 sign costs only $1.87 and, if you want it laminated, an additional $4.47 If you want an 18 x 24 sign, the cost is $7.75 sq. ft., (bigger signs are on a more durable material). Therefore, the 18 x 24 sign would cost approximately $25.
Sample Press Release
Use this to get PR for your event. Be sure to send me a copy so we can let others know about all the exciting happenings during APSP Pool & Spa Safety Week.
Event Ideas
Here you’ll find ideas to bring consumers to your store so they can learn more about safety, get some free materials, and learn about the products and devices that provide layers of protection. Many of you have already implemented these events and have more ideas. Send me your ideas and we’ll add to the list for the future. Click here for event ideas.
E-mail Template Customer Invitation
Many of you have been collecting email addresses from your customers and potential customers. Here’s a template you can use to let your customers know about the importance of pool and spa safety and to invite them to your store to learn more. Click here for a sample e-mail.
Instructions for Using E-mail Template
¨ Select all content from this Word document (CTRL-A) and copy all content (CTRL-C)
¨ Paste in an e-mail document.
¨ Customize text as appropriate and add store logo at bottom
Give Your Customers Something Special
Distribute safety materials, a special wristband for kids and a Pool Patrol.
Visor for adults during safety week.
Click Here for the Special APSP Pool & Spa Safety Week Package |
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Let Us Know What You Do |
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We know so many exciting events and PR will be happening during APSP Pool & Spa Safety Week and we’d like to gather the information to let others know. Please send copies of your materials, event plans, PR, etc. to me at:
E-mail: hbloch@apsp.org
Or mail to:Helen Bloch
APSP
1430 N. Astor St.
Ste.7A
Chicago IL 606010
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