January 30, 2008

BACK

Marketing Made Easy: APSP Essential Elements

APSP Essential Elements is the source for the most effective sales marketing initiatives for APSP members. As a member you will receive the tools you need to develop full-scale, professional marketing campaigns at a reduced cost, without reduced quality.

APSP Essential Elements offers a variety of packages that will help members build a complete marketing campaign. With everything from print pieces and building a website to pay-per-click choices, members are sure to find cost-effective promotional materials to suit every budget.
Using this program, we can create your website or host a site if you already have one. If you choose to create a website, a selection of templates is available to be adapted to your company’s style and needs. Your company’s personal photographs can also be added to the site to customize it even more.

Each package has something to offer everyone. No matter what size package you choose, you will receive yard signs designed with your company name, along with door hangers in which you may place your business card. As the packages grow, so do the options, including direct mailings that we will send out on behalf of your company. In addition to door hangers and yard signs, promotional materials include flex banners that can be set up at your business. These signs are a great way to showcase your company.

Please visit the program Web site to view the Web template, direct mail and POP options and to learn more about the program. We are sure you will find the packages an appealing and cost-effective way to boost your sales.