Advanced Retailer Program Details

Your morning will be spent with retail gurus Rich Kizer and Georganne Bender. You will then be transported to Disney to enjoy lunch (included in your Advanced Retailer Day program ticket), and then spend three hours on a behind-the-scenes tour of Disney’s retail stores presented by the Disney Institute. You will then be returned to the Convention Center around 5 p.m.

Tuesday, November 27, 2007

9 a.m.-10:30 a.m.
If Your Shelves Could Talk: What You Need to Know to Merchandise Like a Pro
Find out:

  • the psychology of shopping: Why shoppers do the things they do in stores
  • how to use POP materials, packaging, fixturing, and displays to your advantage
  • how to properly sign your sales floor
  • how to encourage associates to sell the primary product, plus add-ons to the sale
  • how to use cross-merchandising techniques
  • about vertical merchandising, color-blocking, color-ribboning, and more
  • why you need a never out list and a top 100 items list
  • what to do with the dreaded green dot and more

10:45 a.m.-12:15 p.m.
Creating Store Layouts That Sell, Sell, Sell
Find out:

  • how to work your decompression zone
  • why store design is so important to female shoppers–the CFO of the family
  • about tricks that stop customers dead in their tracks
  • how to use speed bumps, merchandise outposts, strike zones, and more
  • how to create lifestyle displays that sell
  • secrets to encourage customers to spend more time and money each time they visit your store
  • how to ensure your checkout counters are placed correctly and set to sell

12:45 p.m.-1:45 p.m.
Networking Lunch at Disney

2 p.m.-5 p.m.
Merchantainment Tour at Disney
As part of your backstage tour, discover Disney secrets.
Find out about:

  • merchandising as part of the entertainment experience
  • merchandising triggers that enhance buying–color, sight, sound, and smell
  • managing and turning inventory for profit
  • merchandising for the impulse buyer
  • training employees as merchanteers

Rich Kizer and Georganne Bender are nationally recognized experts on customer diversity, messing with the media, marketing, and promotion for everything retail. They've been featured on ABC National News, their client list reads like a who’s who in American business, and you’ll find their Street Savvy™ articles monthly in a variety of business and trade publications.

Please note: Attendees must be at least 16 years old and carry government-issued photo identification. Walking is involved, so comfortable shoes are recommended. Theme park admission is not included or required for the tour. Attendees earn 6.0 APSP Business Education credit hours.

To sign up to attend the Advanced Retailer Program, visit the www.PoolandSpaExpo.com website.

Sponsorship opportunities are available for companies exhibiting at the International Pool & Spa Expo. Click here for sponsorship opportunities and a contract. For additional information about sponsoring the Advanced Retailer Program, contact Tracy Beaulieu (972.536.6366 or tbeaulieu@hanleywood.com).