Attention, Hot Tub Industry Leaders

The Strategic Planning Committee of the APSP Hot Tub Council invites you to an important meeting to discuss the initiative underway to promote and improve the consumer hot tub purchase and ownership experience. A lot has happened since plans of the hot tub initiative were first unveiled to the wider industry back in April and May. Click here for background.

We want to share with you the great work that has been done by our bellwether task forces on Organization and Funding, give you the opportunity to weigh in on the options presented, and entice you with some tangibles with regard to the initiative itself.

We encourage you to be part of this important event. Please contact me if you plan to attend the meeting, and note the hotel deadline of August 20 for the room block as outlined below.

I’ll pass along further details on the meeting as they become available to those who express an interest in becoming involved.

Sincerely,

Lauren Stack
APSP Director of Marketing and Promotion

  
Hot Tub Industry San Diego Meeting Details

Hotel Information:
Catamaran Resort Hotel
3999 Million Blvd., San Diego, CA 92109
Telephone 858.539.8700  Fax 858.488.0901
Deadline on room block (rate of $179) is Monday, August 20. Book early!

Hot Tub Industry Meeting Schedule:
Wednesday, September 19, 2007. Evening reception hosted by APSP Hot Tub Council, 6:30 p.m. to 8:30 p.m. Beach South plaza, with the Rousseau Center as weather backup.

Thursday, September 20, 2007. Full-day session 8 a.m. to 5 p.m.

  • Session will be moderated by APSP President Bill Weber
  • The Organization Task Force will report on the proposed structure through which the initiative will be supported and governed
  • The Funding Task Force will report on its recommendations to raise the necessary funds
  • The group will collectively weigh in on the structure and funding mechanisms, with the discussion being guided by Eric Richardson of Growth Development
  • A plan for the initiative launch will be presented, along with timing and resource requirements
  • Remaining task forces will be staffed to begin the process of developing a long-term comprehensive campaign to increase demand for hot tubs and address consumers’ primary barriers to purchase
  • A continental breakfast and lunch will be served

This eAd is a service of the APSP™ and
is created by Miller Davis Studios, Inc.
118 North Main Street, Suite 200
Salisbury NC 28144
Phone: (704) 637-5363
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