August 29, 2007

APSP to Publish Quarterly Magazine
APSP is committed to giving members the information and industry trends needed to help your business succeed. Beginning November 2007, APSP will provide our members with a top-quality publication focusing on the thought leaders who shape our industry. Consistent with APSP’s mission and strategic plan, APSP Quarterly (AQ)will be a source of industry insights and trends, drive new membership to the organization, and serve as a key benefit of membership. We have partnered with publisher Naylor, LLC, to leverage the company’s 38 years of experience with trade organization publications.

We are excited that the premiere issue of AQ is currently open for sales. A representative from Naylor will be contacting members regarding this unique advertising opportunity. For more information on advertising, please contact Jason White at 770.810.6970 or jawhite@naylor.com. You can also access our online media kit at www.naylornetwork.com/WebKits/PDFs/aps-q.pdf.

Aqua Quip Promotes Safety with Water Watcher Tags
This summer, retailer Aqua Quip in Seattle distributed Water Watcher tags, modeled on the successful IPSSA program, to the general public. Aqua Quip purchased PSAs on their local radio stations and encouraged people to come into their stores and pick up the colorful tags and other safety materials. Every employee in the Aqua Quip stores wore a Water Watcher tag all summer long to help get the message out to the customers. “It is not just about pool safety; it is about water safety,” comments Kathleen Carlson of the APSP Retailers Council. See the tag here.

From Swimming Pool to Swimming Hole
A Dallas home owner has transformed her existing pool into a swimming hole, complete with bog and pond plants, craggy outcroppings, fish, and a bottom surface that squishes between the toes. Find out more.

APSP Volunteer Leadership Forum Update
The APSP Volunteer Leadership Forum (formerly called the APSP Networking Conference) will be held at the Crowne Plaza Old Town Hotel, Alexandria VA, October 25-27, 2007. If you’re currently involved on boards, councils, or committees–or want to get involved–this meeting is for you! MORE.

New APSP Membership Ad in Pool & Spa News
APSP will debut a new member advertisement in the September 3 issue of Pool & Spa News. The ad highlights the benefits of membership in APSP, including education, safety messaging, advocacy, networking, research, trade shows, promotion, certification, and more. Click here to view the ad.

Your Association Professional Membership
As a pool, spa, or hot tub professional, we know you’re often required to wear many different hats. Your continued membership is important. Are you looking for innovative and improved ways to do your job? Turn to APSP’s comprehensive resources and communication networks for the latest industry trends; professional development programs, and cutting-edge ideas to challenge your thinking. More than 1,200 members have already renewed their membership for the 2007-2008 fiscal year. Join your peers and become an active part of the community that is committed to making a difference and advancing our industry. For more information, click here. If you need a new invoice or would like to rejoin today, please contact Member Services at memberservices@APSP.org or 703.838.0083, ext. 301.



CBP Recognition Dinner to be Held at International Pool & Spa Expo
The APSP Builders Council will hold a CBP Recognition Dinner Tuesday, November 27, 2007, in conjunction with the International Pool & Spa Expo. The dinner will be held at the Orange County Convention Center in Orlando, FL. The Council invites all Certified Building Professionals® (CBP) for an evening in their honor, with a complimentary dinner and an educational presentation by Vance Gillette, Executive Vice President of Jandy Pool Products. MORE.

IC Lite: Swimming in Syrup
Who says swimming is just something to do in water? Many readers may recall an article in the January 17, 2005 Pool & Spa News about a research study done at the University of Minnesota to answer the question: Will humans swim faster or slower in syrup? OK, so there was more to this study, but how can you pass up an article with the quote, “It looked like clear mucus, the kind you get when you have a cold. It felt slimy, very different. I don’t know how exactly to describe it, except that you knew you weren’t in water.”

Labor Day is Monday, September 3
Due to the holiday, Industry Currents will not be published the week of September 3. Industry Currents will return on September 12. Wishing you and your loved ones a safe and happy holiday!
The IC Team

You can contribute to IC. Click here to find out how, or send an email to ic@APSP.org. You may also fax 703.549.0493.