Lisa S. Grepps
Director, Marketing & Communications
June 14, 2017
Partners with Hanley Wood for Online Courses
(ALEXANDRIA, VA) – The Association of Pool & Spa Professionals Board of Directors approved a $1.3 million investment in education and training initiatives last week to meet the challenge of finding, hiring and educating qualified workers, and to develop career paths within the industry.

The initiative will include upgrading all existing certification courses and developing new courses, for both online and classroom consumption, with an eye on young workers coming into the workforce. It will position APSP as an accredited education provider through The International Association for Continuing Education and Training.

“This is the first major investment an APSP Board has made in several years,” said Board President, Jack Manilla, Portofino Pools. “We recognize that while the challenge to find and hire qualified workers is not limited to this industry, APSP and APSP University, is in a unique position to deliver the residential, commercial, technical, and business knowledge necessary to be successful in the swimming pool and hot tub industry today.”

“We plan to take our existing intellectual property, like our training manuals and workbooks, and integrate standards and the International Swimming Pool & Spa Code, to create separate subject modules that can be viewed as part of a whole course or individually, depending upon the need and learning pace of the student,” APSP President & CEO Rich Gottwald explained. The initiative will result in over 80 subject modules initially.

APSP will partner with Hanley Wood to convert existing APSP certification courses into an e-learning format that will feature videos, interactive exercises and knowledge quizzes. New courses will be developed to address industry needs across the residential and commercial spectrum resulting from the ever expanding marketplace.

“We felt that Hanley Wood was the best choice to help us develop and deliver these new products because they have a deep knowledge not only of pools, hot tubs and spas, but of the residential, design and commercial construction industry,” Gottwald said. “When you have the responsibility of not only attracting new people to an industry, as well as providing continuing education and certification offerings to those who have more advanced skills, you need a partner who understands all aspects of the trade and can help us take our offerings to the next level to address the challenges of workforce development.”

“Hanley Wood is very excited to be working with APSP on this transformational project for the pool and hot tub industry. Our significant experience in developing educational coursework, and history of partnering with construction industry associations make for a great partnership with APSP,” said Hanley Wood Group President Rick Strachan.

Both APSP and Hanley Wood expect the project to last a year or more as the full curriculum is developed for APSP University. The courses will be rolled out as they are completed and a full listing will be available at

For more information, contact Carvin DiGiovanni.


About APSP
The Association of Pool & Spa Professionals (APSP) is the world’s oldest and largest association representing swimming pool, hot tub, and spa manufacturers, distributors, manufacturers’ agents, designers, builders, installers, suppliers, retailers, and service professionals. Dedicated to the growth and development of its members’ businesses and to promoting the enjoyment and safety of pools and spas, APSP offers a range of services, from professional development to advancing key legislation and regulation at the federal and local levels, to consumer outreach and public safety. APSP is the only industry organization recognized by the American National Standards Institute to develop and promote national standards for pools, hot tubs, and spas. For more information, visit or the Association’s consumer site,

Connect with APSP on Twitter, Facebook, YouTube and Houzz.

About Hanley Wood
Hanley Wood is the premier company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, the company provides business intelligence and data-driven services. The company produces award-winning media, both digital and print, high-profile executive events, and strategic marketing solutions. To learn more, visit