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Title: Maximize Revenue in Retail with Biolab
Speaker: Ted Lawrence
Date: September 18
Time: 12PM Eastern
Coure Description:
How can pool and spa retailers strengthen their showroom design — including their product selection — to increase profits and make the customer’s shopping experience more enjoyable than ever? Ted Lawrence, a well-known retail specialist with over 30 years of experience in the pool and spa industry, discusses best practices to maximize your retail sales. Not only will he suggest new products to increase revenues, he will discuss product placement, of both new and tried-and-true products, within your store to make the most of your retail square footage and warehouse space.
Bio:
Ted Lawrence is the Vice President of Pro Sales at KIK/Biolab and has served the swimming pool industry for over 33yrs. Ted has owned and operated his own retail stores, ecommerce sites, managed large scale retail operations and held several leadership positions in the pool distribution space where he oversaw four national chemical brands and retail product strategies for the organization. Ted also serves as the vice-chair of the PHTA manufacturers council and volunteers his time as a mentor to many in the industry. Ted holds bachelor’s degrees in both Economics & Finance from Penn State where he was a nationally ranked student athlete.