News

The Pool & Hot Tub Alliance is pleased to announce that Andy Levinson has been appointed to Chairman of the Board for 2022. Levinson has been a member of the Pool Corp executive team since October 2020. Prior to that, he was the president of Jet Line Products, a swimming pool equipment and supplies business.

The Pool & Hot Tub Alliance is proud to announce the winners of its 2021 Awards, including Builder of the Year, Certified Service Professional of the Year, Retailer of the Year, and Young Professional of the Year.

The Pool & Hot Tub Alliance’s participation in the Pool | Spa | Patio Expo that was held last week in Dallas, Texas, was an overwhelming success. PHTA President & CEO Sabeena Hickman, CAE, noted, “It was great to have the industry together after two long years. The attendees were engaged, the energy was at an all-time high, and our educational sessions and booths were flooded throughout the week.”

Today, the Pool & Hot Tub Alliance and its foundation announced the expansion of Step Into Swim, an initiative committed to safe swim education, during the International Pool | Spa | Patio Expo in Dallas, Texas. PHTA is asking its members and other industry professionals to mobilize in reaching a $500,000 fundraising goal in support of the program. Funds will enable PHTA to share its water safety messaging and resources with families across the U.S., provide professional swim instruction to those who would not otherwise have access, and tap into its robust network to support safety in the industry.

Hayward Holdings, Inc. (NYSE: HAYW) (“Hayward”), global designer, manufacturer and marketer of a broad portfolio of pool equipment and technology, today announced its platinum-level sponsorship of Step Into Swim™, a 10-year initiative organized by the Pool & Hot Tub Alliance to create one million more swimmers. Hayward’s investment helps Step Into Swim advance its mission of promoting safe swimming for children in underprivileged communities by providing swimming lessons and access to pools.

The Pool & Hot Tub Alliance (PHTA) has recently released several industry research documents, including the 2020 Market Report, 2021 Economic Impact Study, and Quarterly Pulse Surveys. Part of PHTA’s mission is to provide industry research to increase its members’ professionalism, knowledge, and profitably. The research provided helps members plan for the future and stay ahead of the competition. Receiving quarterly and yearly business intelligence helps members stay abreast of significant industry developments and identify growth opportunities.

Florida ranks fourth in the nation for unintentional drowning deaths including swimming and boating-related incidents. On Friday, October 8, swimming and pool industry leaders from the Pool & Hot Tub Foundation (PHTF), the Florida Swimming Pool Association (FSPA) and the International Swimming Hall of Fame (ISHOF) announced a joint partnership to help combat drowning in the state. The one-year agreement between the three organizations marks a pivotal collaboration to further promote swimming education and share available resources providing free or reduced-cost swimming lessons in Florida communities.

The Pool & Hot Tub Alliance (PHTA) is proud to announce this year’s winners of the PHTA Awards of Excellence. PHTA’s International Awards of Excellence program is one of the largest, most well-renowned design competitions in the pool and hot tub industry. These distinguished awards recognize exceptional installations of pools, spas, hot tubs, and water features that showcase the most beautiful, creative, and innovative work in the industry. Each year, hundreds of entries are submitted by builders across the U.S. and the world.

The Pool & Hot Tub Alliance (PHTA) is pleased to announce that its president and CEO, Sabeena Hickman, CAE, has been elected to the National Drowning Prevention Alliance (NDPA) Board of Directors.

The Pool & Hot Tub Alliance (PHTA) Board of Directors has made the unanimous decision to hold the 2021 World Aquatic Health Conference (WAHC) in a virtual format only, in the interest of public health and safety. WAHC 2021 will now be presented as an entirely virtual event on December 7-9.